It’s a simple fact that Google rules the world wide web. But, Google isn’t able to dominate in certain Asian markets. This is probably true because of language and cultural differences. Korean Bloggers need to understand this which search engine they want to optimize for.
Google likes to be simple. The Global web comprised of English web pages are all indexed to the max by Google. But for web pages that are in Korean or Chinese, Google has a harder time.
In Korea, Naver is king. I personally hate Naver. I think it’s a terrible search engine. It’s more of a web portal. Korean love Naver. I think that Naver did a great job of creating Korean content. Before Naver, Korean web pages were few and hard to find. Naver did a great job of creating a Q & A platform for users to start generating Korean content. The blogs and cafes that they setup started to follow.
User generated content is great. But, i’ve found that Korean based websites like a certain authority. When i was to search for a certain type of medical condition, i don’t want to be lead to some dude’s Naver blog. I want to hit a Seoul National hospital website. These types of search results drive me crazy.
There is hope. Future generations are starting to adopt Google. In a short amount of time, i believe that the big G will dominate market share in Korea. This means that future Google SEOed websites will benefit.
Korean digital marketers will benefit in the near future.
So don’t be concerned that your English blog about Korea isn’t being indexed properly by Naver or Daum. Just keep working Google and you will be fine.


